You’ve probably heard that people prefer to watch video content than read text from an article or social post. Honestly, I think that is somewhat mostly true. We’re humans and we learn and absorb information in different ways. Take for example you, currently reading this article. Some of us would never click on a blog article because we would rather listen to someone talk to us. While others want to watch the video and read the text associated with it. Either way video is a powerful tool, and as a business you should be taking advantage of it.
They say numbers don’t lie so let’s look at a few stats about video content from 2021.
· 96% of people have watched an explainer video to learn more about a product or service.
· 16 hours of video is watched online per week, from online users.
· From a 2020 study, 86% of people would like to see more video from their favorite brands.
· People are twice as likely to share video content with their friends compared to any other content.
Video as a medium has valuable attributes that set it apart from other forms of digital content. Let’s talk about a few ways you can make sure your videos are positioned to convert for your business.
Make sure you start with a strong video strategy
As you create videos for you brand, you’ll want to first start by asking yourself a few questions.
· What is the number one goal you want to achieve? Is it brand awareness, sales of your product or making sure your top of mind with you current customers?
· Who is your target audience? Which you should already have an idea of.
· What channels is this video going to be shared on? This can help you select the proper length and dimensions of your video.
Once you answer those questions, you’re off to a good start.
You want to grab your viewers’ attention immediately
We both know how much video is uploaded daily. You swipe up and down your timeline the same as I do so we know how saturated content can be. For you to stand out your video must have the necessary elements to grab the attention of your prospects’ interest.
The opening of your video is the key. Make it your mission to evoke an emotional response within the first few seconds of your video. Whether it’s happiness, fear, love, laughter, or anything that makes them feel a certain way.
You’ll want to keep in mind not to take advantage of the first few seconds because you don’t want the video to seem unnatural so make sure you find the perfect balance between evoking an emotion and making sure your video has an organic natural feel.
The style must be right
Ok so you have your audiences’ attention, now you must deliver you message in an engaging manner. The style of your video has a direct connection to the watch time. You don’t want your viewer to tune out after a few seconds, you want them to watch your video in full. Studies have shown that animation is very effective when it comes to explaining a complex product or service.
If you’re looking to build trust with you audience, an “about us” video makes perfect sense. Showing off your office and your team allowing people to feel like they’re part of your business works well to build trust.
Tell your story, and include your “why”
Let’s be real, most of us remember stories. We connect with stories, and we find a way to see how a good story relates to our lives personally. Try to incorporate your business message into a story so that you’re able to leave an impact on the viewer.
As your thinking about ideas for your story keep in mind that the focus shouldn’t just be on you, but it should be on your audience. You want them to feel like it’s their story and they can see their problems, hopes, and dreams reflected in it.
Position your story in a way that the viewer feels like your product or service is the answer that they’ve been looking for all along.
The call to action needs to be crystal clear
You would think that have a clear call to action is an obvious decision, but I watch so many great videos that leave me with nothing but watching a great video. Your CTA should be clear to your audience and mention what you want them to do next.
You’ll want to include your business’s unique selling proposition, and another successful tactic is to include the fear of missing out. People tend to act when they feel like they’re going to miss out on a great deal.
Video creation is an art that you should test different things to see what works best for your business. Rather you’re creating your own videos or hiring an agency to produce your videos make sure you have a solid foundation of elements you know will convert for your business. A clear objective, and engaging video will allow you to hit the mark with your video content.
If you would like assistance creating a professional video for your business, make sure you check out our video production service.