These days the average consumer expects multiple types of content from brands they trust. With our busy lives we want content that flows in our day to day. Everyone doesn’t have time to ready a 5-minute blog post. Others want to watch a 60-second video explaining everything they need to know. In any case you want to make sure you are meeting your consumer where they can digest your content at their pace.
You have many tools to achieve this goal, and one of these amazing tools is podcasting. The New York Times posted back in 2019 that “More than half of the people in the U.S. have listened to a podcast, and nearly one out of three people listen to at least one podcast a month.”
Nothing can slow down the rise of podcasts as on-demand listening has become the choice for people all over the country and globe. As a business you want to consider how you can leverage and cater to your audience by starting a podcast. More than likely your business has a niche audience, and that’s exactly what you will tap into with creating your own podcast. Let’s talk about a few benefits of podcasting to see if we can inspire you to start your journey of podcasting to expand your brand.
Podcast allow you to build a personal connection.
Let’s be honest, building a connection from written content is very different than visual or audio content. Yes, you can read all our blogs but that doesn’t have the tightest connection because all you’re doing is reading. Podcasting allows you to open your audience up to more. You’ll hear my voice every week, you’ll be able to relate to my personality, and frankly we’ll build more of a personal connection.
A voice can engage an audience better than words in a blog can. A voice can build trust, and that trust will translate into sales of your products or services.
Podcasting increases website traffic.
As you’re in the process of growing your brand one of your biggest strategies is to drive traffic to your website. We all know how powerful social media is to this cause so why not add podcasting to the list of drivers as well? A podcast will allow you to build true relationships with your consumer which will lead to trust, and that leads to recommendations to check out your products or services.
Once your podcast gains some traction you will become the leading authority on your industry. Listeners will tune into your podcast then head over to your website to gain more knowledge about your business, and if you have a blog to accompany your podcast, now your blog will gain more readers. I personally like to relate my blog to my podcast episodes so my audience can get the same information but consume it in a fashion that fits their lifestyle.
Podcasting helps you build more brand authority.
When you give your audience more ways to consume your content, you become the go-to for people that listeners want to hear from. When you connect your social media plan, with your email marketing, and your podcast episodes you’ve covered all the bases to establish yourself as a leader in your industry.
Podcasting can be an additional revenue stream.
The podcasting industry has become so big that the Interactive Advertising Bureau predicts advertisement revenue will reach over $500 million by the end of 2021. Do you see where were going with this? The more consistent you are with your podcast the more it will grow for your business. That will lead to opportunities to monetize your episodes through sponsored content, affiliate marketing and more.
In the beginning you will have to grow, but as you gain more listeners your possibilities will grow as well.
Podcasting promotes your business culture.
If you’re like us, you want the world to know just how remarkable your business is. Your podcast can be a sort of window into your company, so people can see what your company really stands for. You can interview third parties to give their opinion about your business. You can share incredible stories about how your company can impact people’s lives.
Final Thoughts.
There are numerous ways to use podcast to grow your business and brand. Like anything else it requires hard work, consistency, and content creation. Podcasting will help to establish yourself as an expert in your field and supply opportunities for business growth and expansion.
You don’t want to miss out on your chance to get your company message into the lifestyles of your audience. Remember you want to gain those loyal listeners who will potentially become paying customers down the line.
If you would like more information about starting your own podcast to grow your business, click here.